What you don’t know can hurt you.
| Your registration website is not just a static billboard, it is a dynamic experience full of insight into your customers behavior.
People come in, browse around, and make decisions. Where do they come from? What marketing turned them on and what marketing turns them off? You can stick with the basics and tell your stakeholders that registration was x% over or under last year and you will change your marketing efforts next time around, or you can incorporate analytics in your registration website and respond before it is too late. |
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Focus resources on marketing that works.
| Are you using Twitter and Facebook to promote your event? Are you advertising on websites? How do you know which ads are driving traffic to your registration website? Incorporating Google Analytics with your website provides detailed reports that let you know where your site visitors came from so you can focus on marketing that works. Most people selling online advertising inflate their traffic rates significantly, keep them honest. |
Focus on design that works
Plans and Pricing